From Lab to Market:
Begin Your Entrepreneurial Journey

Learn How: Transform brilliant Science into compelling Stories

The Challenge Many Scientists Face

Lost in the Innovation Woods

You know your technology inside and out. You understand its potential. But when you try to explain why it matters to investors, customers, or collaborators, something gets lost in translation.

  • Technical brilliance doesn't automatically translate to market success
  • Complex innovation needs clear, compelling narratives
  • Building trust with non-technical stakeholders requires different skills
  • The path from lab to market feels overwhelming and unclear

Why science gets stuck

Too many groundbreaking discoveries get stuck in the lab. Not because the science isn't exciting, but because the story isn't clear and compelling. Investors don't fund confusion. Customers don't buy complexity. They Buy into Stories that make sense: backed by proof, told by Teams they can trust.

The gap between scientific excellence and commercial viability is real. But it's bridgeable.

Start Your Journey: From Scientist to Science-preneur

Phase 1: Foundation Building

Pre-Programme • Build Momentum, Set Clear Direction

One week before you begin, we prepare you for success:

  • ▸ Digital Welcome: Get oriented with our proven methodology
  • ▸ The Foundational Read: Understand why science struggles to reach market
  • ▸ Assess your Confidence: What you know about transforming an Idea into an Investable Proposition
  • ▸ Meet your Cohort: Begin building relationships

Phase 2: The Confidence Sprint

5 Weeks • Understand and Apply Entrepreneurial Thinking

Intensive weekly sessions to transform your mindset and skills:

Week 1: The FFP Framework
Principles | Practices | Platform
  • Discover the systematic approach to transforming Science into Stories
  • Learn why "Buyable Stories" aren't fairy tales
  • Introduction to a powerful framework for compelling communication
Week 1: Deconstructing Value, Constructing Stories
From Technical Features to Market Impact
  • Practice the art of "creative deconstruction" on your innovation
  • Learn to identify and articulate real customer value
  • Begin framing your narrative, first-use of FFP Commit
Week 2: The Hunt for Proof
Master Customer Discovery
  • Appreciate the science of Customer Need
  • Learn how to discover What Customers Want
  • Gather and synthesize evidence to transform assumptions into intelligence
Week 2: Understand Team Power
Appreciate what's in the room
  • Assess your own Impact Potential
  • Know what the Team has, and what it needs
Week 3: Mapping the Battlefield
Competitive Analysis to Solution Strategy
  • Break down the competitive landscape systematically
  • Identify clear, addressable performance gaps
  • Explore solution spaces and uncover differentiated value
Week 4: Forging the Investment Case
Prepare to Persuade
  • Craft your pitch
  • Sharpen, practice, polish
  • Learn to give structured feedback
Week 5: Gate 0 - "Demo Day"
Put Your Story to the Test: Is it Buyable?
  • Deliver your pitch to peers and mentors
  • Receive feedback based on structured evaluation

Phase 1: Foundation Building

Pre-Programme • Build Momentum, Set Clear Direction

One week before you begin, we prepare you for success with digital welcome, foundational reading, confidence assessment, and cohort introductions.

Phase 2: The Confidence Sprint

5 Weeks • Understand and Apply Entrepreneurial Thinking

Intensive weekly sessions covering FFP Framework, Value Construction, Customer Discovery, Team Power, Competitive Analysis, Investment Case, and Demo Day.

What You'll Gain

Immediate Skills

  • Master the art of turning complex science into compelling narratives
  • Learn systematic approaches to problem framing, customer discovery and solution evaluation
  • Learn the fundamentals of the real team dynamics
  • Develop confidence in making science Buyable
  • Build practical, repeatable entrepreneurial know-how

Towards Long-term Know-How

  • Transform from scientist to science-preneur
  • Create "Buyable Stories" that attract investors and customers
  • Build and lead "Teams You Can Trust"
  • Navigate the lab-to-market journey with confidence and clarity

Real Journey Results

"This programme doesn't just teach theory---it transforms how you think about your technology. I went from struggling to explain how it works to presenting confidently to industry investors."
HT
Haayo T.

Robotics expert

Secured £150K seed funding
"This systematic approach gave me the framework I needed. Now I can turn any scientific breakthrough into a Story that Customers and Investors want to Buy."
FS
Dr. Frans S.

Senior Lecturer, Chemistry

Launched successful spinout
"Building Trust with my Team was just as important as building our Story. This programme delivers on both fronts."
ES
Erik S.

Energy Storage specialist

New Job: CTO

Everything You Get

5 Expert-Led workshops, real world challenge
Teamwork, sprint-paced
Personal Coach Assignment
Access to FFP Commit mission-control platform
Deep insights into: your own potential, Team Dynamics
Peer Network Access
Certified upon Completion
£2,495

per participant

(this is early bird pricing for the first 20 applicants)

Ready to Transform Your Mindset for more Lab-to-Market Success?

Next Cohort Starting Soon - Limited Spaces Available

Our cohort-based model ensures intensive, personalised attention. We accept only 12 participants per cohort to maintain the quality of interaction and feedback that drives real mindset transformation.

September
15
Next cohort starts
September
8
Application deadline
5
Spaces remaining

Application Process: Apply now → Acceptance → Begin

Frequently Asked Questions

How do you select participants? +

We select participants based on their entrepreneurial motivation and drive, commitment to the programme, and alignment with our collaborative learning approach. All applicants receive feedback regardless of outcome.

Do I need business experience? +

No business experience required. The programme is specifically designed for scientists, researchers and technicians who want to learn how to turn breakthroughs into businesses. We're starting with the fundamentals that will help you build a sound foundation.

How much time does this require each week? +

It depends on you. To get the most out, you would need to put in around 10-15 hours per week: 2 hours for live sessions, at least 3-5 hours for individual work, and probably 3-5 hours for team work and platform activities.

What if I miss a session? +

Everyone gets the most out of learning when everyone participates. That's why we strongly encourage you to be in each session live. Catching up just isn't the same experience. But we do record all group sessions and can make them available on request. If you do miss out, you can connect with your dedicated coach to ensure you don't fall behind.

What ongoing support is provided? +

You'll have access to quarterly alumni meetups, and to our peer network through our private community.

What's your refund policy? +

We offer a 30-day money-back guarantee. If you're not satisfied after the first two weeks, we'll provide a full refund, no questions asked.

Still have questions?

Schedule a 15-minute call with our team:

Don't let brilliant Science stay stuck in the lab.
Your breakthrough deserves a Story worth Buying.
And you deserve to build the skills to tell it.

About Fitter for Purpose

We help all who explore, build, guide or fund propositions to achieve more Investable Outcomes - that's the Product AND the Team - with less risk and more control.

Whether you are a science-preneur, a tech founder, or a Lab to Market Organisation, our integrated mission-control platform helps you turn breakthrough ideas into thriving businesses, step by step.

From lost-in-the-woods... to market-ready.
From raw science diamond... to Buyable Story.