Buyable Stories
delivered by
Teams you can Trust
Great Science deserves a Story worth Buying
Too many brilliant ideas get stuck in the lab. Not because the science isn't exciting, but because the story isn't clear and compelling. Customers don't buy data. Investors don't fund confusion. They buy into Stories that make sense: backed by proof, told by Teams they can trust.
We guide people who want to turn complex innovation into Buyable Stories and become Teams Investors and Customers Trust.
We Help
The Shift: From complexity to Clarity, from raw potential to Buyable Story
Founders and Teams
Who want to turn breakthroughs into businesses, require structure in commercialisation, and need to communicate science value persuasively.
Avoid getting lost in the Innovation Woods
We guide sciencepreneurs and tech innovators to stop leading with complexity and start delivering with clarity. Result: more Investable Outcomes that's the Proposition AND the Team
From lost-in-the-woods... to Market-Ready.
From raw potential... to Buyable Story.
The Shift
Science-to-Market Organisations
Who want more valuable venture portfolios and need more effective and efficient approaches to value creation.
Bridge the Gap from Lab to Marketplace
We help KTOs, incubators, and accelerators nurturing early-stage innovation projects that need deeper guidance. Result: more likely and earlier commitments from industry and investors
From lost-in-science... to Market-Ready.
From rough diamonds... to Investable Outcomes.
The Shift
How to Transform Science into Buyable Stories
We integrate automation with precision human touch to optimise Execution, build Team Power, and provide granular visibility into Progress and Team Growth.
Evidence-Based Story Building
Using the scientific method of hypothesis, experiment and validation, you build Stories backed with proof because science stories aren't fairy tales: your audiences need evidence.
Integrated Mission-Control Platform
Our Commit platform helps you turn breakthrough ideas into thriving businesses, step by step, with complete visibility and control.
Precision-Connected Know-how
We precision-connect Know-how Ask with full-spectrum Know-how Offer, on demand. Get the right expertise at the right time.
Why Us?
We saw the same opportunity: High-Performance Teams
We've spent our careers helping ambitious teams do hard things. From developing national science strategy to the front lines of multinational teams, coaching leaders and unlocking human potential across cultures.
After we experienced an exhilarating innovation sprint across five time zones we asked ourselves: How might we help brilliant people with breakthrough ideas become high performance teams?
However, Uprating Execution alone wasn't enough
At first, we thought the answer was more structure. Get clarity on real Team Power. Add process rigour. Automate progress tracking.
But even with better ways of doing, teams were still stuck. They couldn't explain what made their innovation valuable especially to people who weren't technical. Their stories didn't land. Their proof wasn't clear.
They were still lost in the innovation woods overwhelmed, misaligned, burning time and energy.
And that's when it hit us: They didn't just need better execution. They needed a better way of seeing and telling their science story.
This insight shifted everything: Building the Story IS Building the Business
We flipped the script. Stopped leading with our own science. And started with the Story: What problem does this solve? Why does it matter? How can this team make others believe?
We helped teams transform their raw science gem into a polished Buyable Story a clear, evidence-backed narrative that customers and investors can believe in.
And in the process, something else happened: Teams became more focused. More aligned. More self-aware. More investable.
That's why we built Fitter for Purpose. To help sciencepreneurs and innovation teams turn complexity into clarity and deliver the value of the breakthrough they've worked so hard to create.
Because customers and investors don't buy science. They buy a Story they can believe in, delivered by a Team they can trust.
We are Fitter for Purpose
Our team brings together deep expertise in customer value, service design, team dynamics, and innovation performance engineering to help transform complex science into compelling, propositions.
Michael Rivers
CO-FOUNDER | CUSTOMER VALUE
Unlocks complex problems through outcome-driven system changes that work for all. Orchestrates, shapes, and drives development of investable propositions - at individual, team, company, consortium, community and country levels.
Evolutionary: Innovation Management Performance specialist; certified Exo Sprint Coach; Evolution Alliance Mentor; Pitch Coach
Renzo Pellandini
CO-FOUNDER | SERVICE DESIGN AND DELIVERY
Engineer, specialised in process design. Technology enthusiast. 20 years in Asia (China, Taiwan).
Executive Coach: emphasis on leadership; behaviour; intercultural aspects; conflict management. Transformation Coach: certified Exo Consultant; Evolution Alliance Mentor
Frank Smeets
PARTNER | BENELUX
Engineer, with a nose for business opportunity, a heart for technology and an open mind as to what the future might look like. Always starts with the end in mind.
Deep commercial and domain experience across Agro-tech, High-tech, Life Science and the health domain. Seasoned Innovation Coach: certified Exo Trainer, Consultant and Sprint Coach