Buyable Stories
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Teams you can Trust

Great Science deserves a Story worth Buying

Too many brilliant ideas get stuck in the lab. Not because the science isn't exciting, but because the story isn't clear and compelling. Customers don't buy data. Investors don't fund confusion. They buy into Stories that make sense: backed by proof, told by Teams they can trust—to deliver the value of the Idea.

We guide people who want to turn complex innovation into Buyable Stories—and become Teams Investors and Customers Trust.

Build your Buyable Story Free Strategy Call

We Help

All who explore, build, guide or fund propositions to achieve more Investable Outcomes - that's the Product AND the Team - with less risk and more control.

The Shift: From complexity to Clarity, from raw potential to Buyable Story

Founders and Teams

Who want to transform breakthroughs into businesses, require a structured approach to commercialisation and need to communicate science and technology value clearly to Customers and Investors.

Avoid getting lost in the Innovation Woods

We guide sciencepreneurs and tech innovators to stop leading with complexity and start delivering with clarity. Result: more Investable Outcomes-that's the Proposition AND the Team

From lost-in-the-woods… to Market-Ready.

From raw potential… to Buyable Story.

The Shift

See, Apply and Build Talent
Know deeply what you have - and what you need. Value each individual. Work together more productively and smoothly. More traction, less friction. Grow your Team Power.
Uncover Customer Value – effectively, efficiently
Work with the End in mind | Learn by Doing | Build practical, repeatable Know-How
Focus attention on producing well-targeted evidence
Work step-by-step through the process of building a Buyable Story. With high autonomy, full task support and precision guidance.
Build your Buyable Story Free Strategy Call

Science-to-Market Organisations

Who want more valuable portfolios of science-based ventures and need more effective and efficient approaches to value creation.

Bridge the Gap from Lab to Marketplace

We help KTOs, incubators, and accelerators nurturing early-stage innovation projects that need deeper guidance in crafting investor-ready stories and building market-ready teams. Result: more likely and earlier commitments from industry and investors

From lost-in-science… to Market-Ready.

From rough diamonds… to Investable Outcomes.

The Shift

Uprate Execution
Guide breakthrough technologies through the complex journey from laboratory to commercial success more effectively and efficiently
Reduce Innovation Risk
Frame better to focus attention on high-potential initiatives. Provide more effective support to avoid roadblocks, minimize failures and maximize success rates in your pipeline.
Accelerate Time-to-Market
Streamline the commercialisation process with proven frameworks and systematic guidance. Manage initiative progress more effectively
Build Investor-Ready Portfolios
Help portfolio companies develop compelling narratives that attract investment and customer interest. Strengthen and sustain stakeholder attention and support
Build your Buyable Story Free Strategy Call

How to Transform Science into Buyable Stories

We integrate automation with precision human touch to optimise Execution, build Team Power, and provide granular visibility into Progress and Team Growth.

Evidence-Based Story Building

Using the scientific method of hypothesis, experiment and validation, you build Stories backed with proof - because science stories aren't fairy tales: your audiences need evidence.

Integrated Mission-Control Platform

Our Commit platform helps you turn breakthrough ideas into thriving businesses, step by step, with complete visibility and control.

Precision-Connected Know-how

We precision-connect Know-how Ask with full-spectrum Know-how Offer, on demand. Get the right expertise at the right time.

Why Us?

We saw the same opportunity: High-Performance Teams

We've spent our careers helping ambitious teams do hard things. From developing national science strategy to the front lines of multinational teams, coaching leaders and unlocking human potential across cultures.

After we experienced an exhilarating innovation sprint across five time zones we asked ourselves: How might we help brilliant people with breakthrough ideas become high performance teams?

However, Uprating Execution alone wasn't enough

At first, we thought the answer was more structure. Get clarity on real Team Power. Add process rigour. Automate progress tracking.

But even with better ways of doing, teams were still stuck. They couldn't explain what made their innovation valuable—especially to people who weren't technical. Their stories didn't land. Their proof wasn't clear.

They were still lost in the innovation woods—overwhelmed, misaligned, burning time and energy.

And that's when it hit us: They didn't just need better execution. They needed a better way of seeing and telling their science story.

This insight shifted everything: Building the Story IS Building the Business

We flipped the script. Stopped leading with our own science. And started with the Story: What problem does this solve? Why does it matter? How can this team make others believe?

We helped teams transform their raw science gem into a polished Buyable Story—a clear, evidence-backed narrative that customers and investors can believe in.

And in the process, something else happened: Teams became more focused. More aligned. More self-aware. More investable.

That's why we built Fitter for Purpose. To help sciencepreneurs and innovation teams turn complexity into clarity—and deliver the value of the breakthrough they've worked so hard to create.

Because customers and investors don't buy science. They buy a Story they can believe in, delivered by a Team they can trust.

We are Fitter for Purpose

Our team brings together deep expertise in customer value, service design, team dynamics, and innovation performance engineering to help transform complex science into compelling, propositions.

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Michael Rivers

CO-FOUNDER | CUSTOMER VALUE

Unlocks complex problems through outcome-driven system changes that work for all. Orchestrates, shapes, and drives the development of buyable and investable propositions.

Futures Strategist and Innovation Engineer: Innovation Management Performance specialist; certified Exo Sprint Coach; Evolution Alliance Mentor; Pitch Coach

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Renzo Pellandini

CO-FOUNDER | SERVICE DESIGN AND DELIVERY

Engineer, specialized in process design. Technology enthusiast. In Asia since 2005 (China, Taiwan).

Executive Coach: emphasis on leadership; behaviour; intercultural aspects; conflict management. Transformation Coach: certified Exo Consultant; Evolution Alliance Mentor

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Frank Smeets

PARTNER | BENELUX

Engineer, with a nose for business opportunity, a heart for technology and an open mind as to what the future might look like. Always starts with the end in mind.

Deep commercial and domain experience across Agro-tech, High-tech, Life Science and the health domain. Seasoned Innovation Coach: certified Exo Trainer, Consultant and Sprint Coach

Ready to Turn your Breakthrough into a Buyable Story?

Get in Touch