From Lab to Market:
Begin Your Entrepreneurial Journey

Learn How: Transform brilliant Science into compelling Stories

Too many groundbreaking discoveries get stuck in the lab. Not because the science isn't exciting, but because the story isn't clear and compelling. Investors don't fund confusion. Customers don't buy complexity. They Buy into Stories that make sense: backed by proof, told by Teams they can trust.

The Challenge Every Scientist Faces

Lost in the Innovation Woods

You know your technology inside and out. You understand its potential. But when you try to explain why it matters to investors, customers, or collaborators, something gets lost in translation.

  • Technical brilliance doesn't automatically translate to market success
  • Complex innovation needs clear, compelling narratives
  • Building trust with non-technical stakeholders requires different skills
  • The path from lab to market feels overwhelming and unclear
The gap between scientific excellence and commercial viability is real. But it's bridgeable.

Start Your Journey: From Researcher to Science-preneur

Phase 1: Foundation Building (Pre-Programme)
Build Momentum, Set Clear Direction

One week before you begin, we prepare you for success:

  • Digital Welcome: Get oriented with our proven methodology
  • The Foundational Read: Understand why science struggles to reach market
  • Assess your Confidence: What you know about transforming an Idea into an Investable Proposition
  • Meet your Cohort: Begin building relationships
Phase 2: The Confidence Sprint (5 Weeks)
Understand and Apply Entrepreneurial Thinking
Week 1: The FFP Framework
Principles | Practices | Platform
  • Discover the systematic approach to transforming Science into Stories
  • Learn why "Buyable Stories" aren't fairy tales
  • Introduction to a powerful framework for compelling communication
Week 1: Deconstructing Value, Constructing Stories
From Technical Features to Market Impact
  • Practice the art of "creative deconstruction" on your innovation
  • Learn to identify and articulate real customer value
  • Begin framing your narrative, first-use of FFP Commit
Week 2: The Hunt for Proof
Master Customer Discovery
  • Appreciate the science of Customer Need
  • Learn how to discover What Customers Want
  • Gather and synthesize evidence to transform assumptions into intelligence
Week 2: Understand Team Power
Appreciate what's in the room
  • Assess your own Impact Potential
  • Know what the Team has, and what it needs
Week 3: Mapping the Battlefield
Competitive Analysis to Solution Strategy
  • Break down the competitive landscape systematically
  • Identify clear, addressable performance gaps
  • Explore solution spaces and uncover differentiated value
Week 4: Forging the Investment Case
Prepare to Persuade
  • Craft your pitch
  • Sharpen, practice, polish
  • Learn to give structured feedback
Week 5: Gate 0 - "Demo Day"
Put Your Story to the Test: Is it Buyable?
  • Deliver your pitch to peers and mentors
  • Receive feedback based on structured evaluation

What You'll Gain

Immediate Skills

  • Master the art of turning complex science into compelling narratives
  • Learn systematic approaches to problem framing, customer discovery and solution evaluation
  • Learn the fundamentals of the real team dynamics
  • Develop confidence in making science Buyable
  • Build practical, repeatable entrepreneurial know-how

Towards Long-term Know-How

  • Transform from researcher to science-preneur
  • Create "Buyable Stories" that attract investors and customers
  • Build and lead "Teams You Can Trust"
  • Navigate the lab-to-market journey with confidence and clarity

Real Impact, Real Results

"This programme doesn't just teach theory—it transforms how you think about your research and its potential. I went from struggling to explain my work to presenting confidently to investors."
"This systematic approach gave me the framework I needed. Now I can turn any scientific breakthrough into a Story that Customers and Investors want to Buy."
"Building Trust with my Team was just as important as building our Story. This programme delivers on both fronts."

Your Investment

What's Included:

  • 5-week intensive programme with expert facilitators
  • Access to our proprietary Commit platform for progress tracking
  • Dedicated coach, group workshops, sprint-paced
  • Characterise your innovation team value
  • Connect with ambitious scientists and researchers
  • Certification upon completion
£2,495

per participant

Early bird pricing available for first 20 participants

Ready to Transform Your Mindset for more Lab to Market Success?

Limited Spaces Available

Our cohort-based model ensures intensive, personalised attention. We accept only 12 participants per cohort to maintain the quality of interaction and feedback that drives real mindset transformation.

Next Cohort Starts: [Insert Date]
Application Deadline: [Insert Date]

APPLY NOW BOOK DISCOVERY CALL

Don't let brilliant Science stay stuck in the lab.
Your breakthrough deserves a Story worth Buying.
And you deserve to build the skills to tell it.

About Fitter for Purpose

We help all who explore, build, guide or fund propositions to achieve more Investable Outcomes - that's the Product AND the Team - with less risk and more control.

Whether you are a science-preneur, a tech founder, or a Lab to Market Organisation, our integrated mission-control platform helps you turn breakthrough ideas into thriving businesses, step by step.

From lost-in-the-woods… to market-ready.
From raw science diamond… to Buyable Story.