Are you burning your best prospects?
You get one shot with each prospect. One conversation to demonstrate you understand their world.
Most founders walk in and talk about their technology, their specifications, their solution. The prospect is polite. Nothing happens. Another meeting that delivered nothing. Another door that won't open twice.
This is a 4-week experiment for 5 technical founders (solo or with a team) who want to stop wasting those conversations — and start discovering what their prospective customers actually need.
"You asked more questions than you normally do. And they were much better questions. I didn't realise they were prepared."
Brewster Barclay — RAEng Enterprise Hub Mentor, 40 years in B2B sales
The δiscovery Lab Experiment
Everything you need to turn discovery conversations into validated evidence
It's not another course. It's foundational capability building. A month of structured practice: real tools, real prospects, real feedback.
Structured Prospect Research
Drawing on your guided intake, the platform researches your prospect: their company, their challenges, their context. You walk in prepared, not guessing.
Hypothesis-Driven Meeting Preparation
You run each conversation based in tailored questions designed to test specific hypotheses about your prospect's pain points, needs, and willingness to act.
Objective Evaluation of Every Conversation
Upload your call transcript for deep evaluation: How well did you conduct the discovery? To what extent did you validate and/or qualify? Honest. Specific. Every time.
Easy Follow-Up
After every meeting, get a professionally drafted follow-up that references what was actually discussed — no procrastination, no generic words, accuracy that connects.
Before-and-After Gap Analysis
At the start, we baseline what you know about your market. At the end, we show you what you've learned — and what you still assumed.
Precision Attention — Not Self-Serve
Five startups, not fifty. You'll work directly with the team behind the platform. We're learning alongside you.
4 weeks. 3 conversations. 1 clear picture.
The experiment moves you through a complete discovery cycle — from baseline to evidence.
Onboard & Baseline
Set up your account. Baseline your Initiative and each Individual. We see your current understanding of your market — what you know, what you assume, and where the discovery gaps are.
Research & Prepare
Use the platform to research your prospects and generate hypothesis-driven preparation for your first real meeting. You walk in with better questions than you've ever asked.
Discover & Evaluate
Conduct your customer conversations (target: three). Upload each transcript. Receive objective evaluation, with personalised performance recommendations. Follow up effectively and efficiently.
Review & Gap Analysis
We compare your initial baseline to what you've actually learned. The gap between what you assumed and what you now know — that's the discovery delta.
Right fit, not just any fit
We're selecting five startups who will generate real evidence and real learning — for themselves and for us.
This is for you if…
- You're building a B2B product or service
- You have real prospects to talk to in the next month
- You're post-idea, pre-product-market-fit
- You know your discovery conversations could be better
- You can commit 2–3 hours per week for four weeks
- You're willing to share honest feedback about the experience
This isn't for you if…
- You're B2C only — the platform is built for B2B discovery
- You don't have any prospect conversations planned
- You're looking for a pitch deck tool or sales CRM
- You can't commit the time — we need active participation
- You're not willing to share results (anonymised) — that's the price of free
Apply for the δiscovery Lab Experiment
We'll review every application and respond individually within 8 hours.
Application received
We'll come back to you personally.
If you're a fit, we'll schedule a short call to get you set up.
About Fitter for Purpose
We help all who explore, build, guide or fund propositions to achieve more Investable Outcomes — that's the Product AND the Team — with less risk and more control.
From lost-in-the-woods... to market-ready.
From raw science diamond... to Buyable Story.